[HN] CRM Loyalty Senior Manager

  • Openasia Group
  • Hanoi, Vietnam
  • 14/04/2018
Full time Marketing

Job Description

Summary: The CRM Loyalty Senior Manager will develop and implement customer relationship management and loyalty reward framework for the Openasia Group to build and strengthen relationships with target customers, lead to a loyal and engaged customer base and an increased market share.

Main responsibilities

1. Strategy and Planning

  • Plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty.
  • Recommend on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping - analyze touch points with the organization and maximizing business opportunities.
  • Develop customer loyalty program to ensure maximum revenue opportunities per customer

2. Execution:

a. For CRM:

  • Collaborate with all departments to ensure the CRM works effectively for all aspects of the group
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Ensure the database is segmented effectively for targeted sales & marketing activities.
  • Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products
  • Oversee and direct communications with customers through the CRM.

b. For Loyalty Program:

  • Enhance and improve Customer Loyalty - Retention Programs & Activities
  • Produce an activity plan for targeted and personalized communications across multiple channels
  • Develop and coordinate the loyalty marketing calendar
  • Manage the CRM and Loyalty Budget Client Relationship Management
  • Nourish the relationship with in-house client

Job Requirements

  • Bachelor's Degree in Marketing or related field
  • 5+ years of customer loyalty and retention experience
  • Data analysis experience statistical analysis
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Strong in networking, develop partnership relation
  • A Confident and articulate communicator capable of inspiring strong collaboration in an organization


$700 - $1.000