Store Manager

  • Openasia Group
  • Ho Chi Minh City, Ho Chi Minh, Vietnam
  • 14/09/2017
Full time Business Development

Job Description

            General Role


            To manage all aspects of the Bang Olufsen brand in line with the commercial strategies

approved by the management and always within TamSon standards of image and



  • Being in charge all activities of store in HCMC, concurrently a Store Manager
  • Achieves the budgeted sales objectives of store by providing and profitability goals
  • Assumes leadership role through effective communication and awareness of staff morale and development
  • Strengthens retention by emphasizing awareness of people and career development
  • Ensures consistent high standards of customer service through on-going effective staff training
  • Resolves customer issues in timely and appropriate manner
  • Creatively places and rotates merchandise in a way that best catches customers’ attention
  • Responds to customers inquiries, plans and coordinate sales, merchandising and budgeting
  • Maintains awareness of market trends in this industry in order to develop its brand in Vietnam
  • Controls expenses and inventory shortage of store
  • Works closely with Retail and Marketing departments to prepare and participates in ongoing campaigns, events and other activities



Major Responsibilities:

  1. Profit and Loss Management
  • Plans the development of sales in your brand
  • Builds up the annual budget, keeps track of all foreseeable sales and expenses
  • Achieves net profitability in line within the agreed budget
  • Prepares weekly sales summary and monthly reports per requires

  1. Sales Management
  • Have good customers database and good relationship with them
  • Ensures that all clients are properly served
  • Develops a selling strategy based on market trends, sales objectives and inventory control
  • Implements this strategy with a quality and customer-service oriented sales policy
  • Ensures that all the sales team fully understands the selling strategy and applies it
  • Prepares sales budget every year
  1. Buying
  • Implements a proper buying strategy, based on the specificity of your stores (demand, inventory and sales objectives)
  1. Inventory
  • Manages inventories in a pro-active way in order to increase the sales and keep a financially healthy stock level
  • Be fully aware of the inventory of all product lines at all times, anticipating stock build-up and shortages, and maintaining reasonable levels as much as possible
  • Optimizes sales in the boutique by ensuring that needed stock is available, regularly reordering
  1. Merchandising
  • Trains the sales team to develop proper merchandising skills
  • Maintains store display and environment with company set standard of daily operation
  1. Customer Service
  • Ensures that each member of the sales team provides an excellent service to each individual entering the boutique, in line with Tam Son’ standards of customer service
  • Develops sales and goodwill through proper service to all clients
  • Always be present and back-up your team in case of conflicts
  1. Team Management
  • Motivates your sales team to serve all clients in excellent standards
  • Employs and retains high quality staff, at the right compensation level
  • Keep track of each individual performance, defining tasks and setting goals
  • Ensures that the team receives proper training regularly in order to develop customer service, product knowledge and selling skills
  • Oversees and ensures all leaves taken are in line with company policies and procedures while all untaken annual leaves are properly managed
  • Creates a sense of team spirit, discipline and mutual respect, as well as dedication and loyalty to the company
  • Ensures that everyone on the team receives proper support in order to achieve their full potential
  1. Sales Administration
  • Ensures that procedures and systems are clearly understood, run smoothly and comply with the ever-changing needs of the sales activities
  • Ensures that all sales activities are properly processed according to the company’s procedures
  • Processes proper sales reporting according to the company’s procedures


  1. Communications
  • Assists, proposes to the Marketing and Retail department to implement any communication activities in relations with your stores which could help achieve the sales ojectives
  • Be the brand ambassador by promoting and demonstrating in-and outside the store
  1. Property Management
  • Keeps up the store in excellent states at all times
  • Ensures proper maintenance and renovation works, in line with the agreed budget
  • Aware of the neighboring property market and to inform your supervisor of any opportunities


The above is intended to describe the general nature and level of work to be performed by persons assigned to this job classification. It is not an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Furthermore, the incumbent may from time to time, to suit the special needs of the company, be expected to carry out other duties/tasks as directed by the Management.

Job Requirements

  • Possess a minimum of four years of working experience in retail and/or customer service, preferably within luxury goods or consumer electronics as well as the network in the industry
  • Technical understanding is an advance
  • Experience in a senior management role
  • Demonstrated leadership ability/team management (Strong leadership attitude)
  • Good communication (eloquent, orally as well as in writing) and interpersonal skills (communicate well with clients and colleagues)  
  • Commercial mindset 
  • Result and customer oriented
  • Strong competitive attitude
  • Be a team player with good integrity and exceptional work ethic
  • Be responsible, trustworthy and hardworking
  • Comfortable making decisions within area of expertise
  • Able to work under pressure and meet deadlines
  • Be flexible i.e. able to work shift hours, weekends and public holidays when required
  • Fluent in English